Donor Study: Blood Service App Meets Blood Donors’ Needs
The donor app has secured its place among blood donors of all ages. A recent usability study shows that the app is easy to use and meets many needs, but users also have wishes and expectations for its development.
The goal has been to provide donors with a tool that makes donating blood easier and brings important information within easy reach. According to the study, 68 percent of respondents prefer using the app over the Blood Service website.
The app is not just for young people; it is considered useful across generations. It is particularly popular among those aged 46–65.
Users appreciate the app’s speed, clarity, and access to their personal information. Ease of use received an excellent rating (average 4.45 on a scale of 1–5). As many as 95 percent of respondents gave it a score of four or five. Other features—visual design, navigation clarity, speed and performance, and information findability—also received very high ratings.
The app is used most often before donating blood (84%) and between donations (56%). The most popular functions are checking the next donation date, booking an appointment, and accessing the health questionnaire.
Although most respondents praise the app and its user experience, a small portion do not use the service at all or do not find added value in it. Respondents hope for improvements or new features. The most common development suggestions are already recognized, and most wishes support a smoother customer experience. In particular, users want an integrated appointment booking service and health questionnaire. They also hope for more personalization options, such as a view of favorite donation locations or more detailed personal data. Other requests include invitation messages, iron supplement reminders, and information about donation group status.
Development work on the app continues, taking user feedback into account. It is encouraging that blood donors want to participate in developing the app, as more than 100 donors expressed willingness to join a potential test group.
Blood Service conducted the donor survey in October 2025, with 499 blood donors responding.
